Presentation from the Oracle and AMIS co-organized ADF Enterprise Mobility Conference (21-23 May 2014). Web Oriented Architecture (WOA) and Mobile Oriented Architecture (MOA) are terms coined for the architecture backing modern HTML 5 web applications (rich client/thin server) as well as mobile applications. A pivotal part of WOA and MOA is a layer of services that exposes relevant aspects – both data and functions – of enterprise systems, in a standardized fashion that can easily be consumed. RESTful services using JSON for message payloads are commonly preferred for this. The next generation of the SOA Suite has cloud integration, JSON processing and REST-services as one of its core themes. In this session, we will discuss how a MOA & WOA is designed and how the Oracle SOA Suite & Service Bus – both the current 11g and the upcoming 12c release – can be used to create the services layer.